We’re looking for a dynamic Digital Marketing Officer with 7+ years of experience in the ride-hailing, tech, or mobility space. This role requires full-funnel campaign execution, analytics expertise, and strategic agility.
• 4–5 years of hands-on experience in digital marketing within ride-hailing, tech, or mobility industries.
• Proven track record in campaign optimization, digital performance analysis, and multichannel execution.
• Excellent command of written and spoken English.
• Strong hands-on experience with Meta Ads, Google Ads, YouTube Ads.
• Proficient in marketing analytics tools (Google Analytics, Data Studio, or similar).
• Familiarity with CRM and marketing automation (HubSpot, Mailchimp, or similar).
• Working knowledge of creative tools/platforms (Canva, Figma, Adobe Suite).
• Solid project management skills and the ability to prioritize under pressure.
• Resourceful, agile, and effective in dynamic, fast-paced environments.
• Design, execute, and monitor 360-degree digital marketing campaigns (SEM, social media, display, email).
• Continuously test, measure, and optimize campaigns based on KPIs.
• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to assess campaign performance.
• Implement A/B testing strategies to optimize ad creatives and landing pages.
• Generate actionable reports and dashboards to support real-time decision-making.
• Collaborate with creative teams to develop visually engaging and brand-consistent content.
• Oversee content calendars, ensuring timely and relevant delivery across platforms.
• Conduct competitor analysis, audience segmentation, and trend monitoring to identify opportunities.
• Provide strategic insights for continuous marketing improvement.
• Plan and manage digital and on-ground events, influencer activations, and product launches.
• Coordinate with vendors and partners to ensure timely delivery and brand alignment.
• Manage digital marketing budgets and optimize spend across channels.
• Ensure cost-efficiency in campaigns while maintaining high performance.
